Forrester’s 3 E’s: We’re All Risk Leaders Now

We’re all risk leaders now.

These daunting words are from Forrester Sr. Analyst Alla Valente.

“Planning with agility for quickly changing conditions” has been a familiar phrase - whether the needs of executives or offered by software vendors - since COVID. As we’ve learned, while the pandemic may be in our rear view mirror, volatile times are the new reality.

For executives, financial planners and boards.

But as Valente is quick to point out, that can be nauseating or exhilarating. It all depends on your approach and your technology.

Forrester prescribes what they call the 3 E’s framework for the approach:

Enterprise risks: when you have full control

Ecosystem risks: when you have partial control

External risks: when you have no control but can prepare a response

The agility to plan for all 3 risks is just what we had in mind when we built Una. What we call our Performance Planning software combines:

Cyclical and seasonal drivers for risks you can control for

Revenue and pipeline data for risks you can anticipate

Actions to monitor policies, economics and other early indicators you can see coming

Check us out, or read more about Forrester’s 3 E’s at:

https://lnkd.in/djqkwi7K

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