Navigating Uncertainty: Lessons from a CFO on Thriving Through Chaos

My heart goes out to all my Finance & FP&A peeps.

As a CFO, the early months of COVID were especially brutal for me. The surprising speed of the pandemic’s effects, and the sheer uncertainty of it all.

There were a ton of late nights and a ton of stress. There would be pessimism one day, optimism the next, and other days just fear.

I cut two full bottom-up budgets and multiple reforecasts in a 9 month period. We needed to iterate like crazy, adjust fast, and keep all eyes on our early indicators.

Having a solid handle on our early indicators - our sales pipeline - was super critical in giving us some comfort through it all.  

I owe my sanity to that pipeline data!

And now it's like the same thing all over again.
And I feel for all of you going through that pain again right now.

To all my FP&A and finance friends pulling late nights, and trying to keep up with this crazy pace of change, I’ve got 3 thoughts:

  • Don’t panic!
  • Iterate, iterate, iterate - did I mention iterate?
  • And keep your eyes on your early indicators!

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