What If We Could All Use ChatGPT for Budgeting?

I feel lucky to be a marketer today. At the dawn of the AI era.

What was only on the periphery of martech and revtech only a couple years ago is now indispensable to revenue execs - me very much included.

Between ChatGPT, Gemini and Copilot alone - - I use AI daily which probably saves me at least 12 hours a week.

Of boring, painful work. Copying and pasting. Copywriting and rewriting.

If you’re following me on LinkedIn, you at least appreciate what I’m saying.

But one place that AI is only now penetrating?  Financial processes.

AI in marketing is one thing, but finance?

Marketers are notorious early adopters. I get it.

The first real commercial AI tools - Wordtune, Jasper, Grammarly - were all copywriting, all used by marketers.

It was marketers who first used messaging apps like Slack. And we were (obviously) the first to think of using text, social media, video games and even email for marketing.

But finance?

True, accountants aren’t exactly known for being on the bleeding edge of technology. But make no mistakes, finance comes around. Quickly if there’s a business case.

I’m dating myself here, but I remember a time when no CFO would even get close to cloud computing, let alone using streaming video, instant messaging or their cell phone for work.

Can you imagine a CFO today not working on the cloud?

So what are we to do?

We’re marketers, so we have to market. Like we do with our own products and services (or even our own function) it’s time we show finance the functionality and business case for following us into the AI era…now.

Taking the pain, boredom and forks in our eyes out of budgeting is up to us!