Why We Started Una

It’s 2025. SaaS software is everywhere. AI has hit the mainstream. The office of finance is supposed to be the most strategic to the business.

So why do most finance teams still spend 80% of their time on spreadsheets?

Why aren’t they spending that 80% analyzing, planning and driving business growth?

I’ve spent my career (and built two world class software companies) helping CFOs do just that before co-founding Una. I’ve seen firsthand what finance needs to overcome to go from reporting on the past to leading the future:

* Revenue data trapped in CRMs and ERPs, disconnected from planning

* Rebuilding input templates and reports whenever business dimensions change

* No way to see how plans are actually driving toward goals

We built Una because the world doesn't need just a better budgeting or reporting tool.

It needs a connected FP&A platform that puts revenue at the center of planning. That adapts to changes as they happen, and drives execution from plan to results. One that’s built for the AI era.

CFOs shouldn't be scorekeepers. They should be the drivers of their business growth. And that’s precisely why Una exists.